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Platform(s) for cultural content innovation - Platformok a kulturális tartalomfejlesztéshez
Európai Bizottság
kulturális tartalomfejlesztés
- A single entity (with or without affiliated entities, as defined below).
- A 'sole' applicant (several legal entities forming together one legal entity or 'sole beneficiary')
- A grouping of entities (consortium) - with the entities forming this consortia having or not entities affiliated to them.
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Platform(s) for cultural content innovation
Legal Basis
Pilot project within the meaning of Article 58(2)(a) of Regulation (EU, Euratom) 2018/1046 of the European Parliament and of the Council on the financial rules applicable to the general budget of the Union, amending Regulations (EU) No 1296/2013, (EU) No 1301/2013, (EU) No 1303/2013, (EU) No 1304/2013, (EU) No 1309/2013, (EU) No 1316/2013, (EU) No 223/2014, (EU) No 283/2014, and Decision No 541/2014/EU and repealing Regulation (EU, Euratom) No 966/2012 (OJ L 193, 30.7.2018, p. 1).
The corresponding annual work programme was adopted on 1.4.2019 under Commission Decision C/2019/2233.
The culture and creative industries (CCIs) are drivers of growth, job creation and innovation. With more than 7 million employees in 2016, they account for more 2.5 million companies, and generate a total value added of EUR 290 billion. In other words, a significant part of Europe's economy is based on its ability to produce, invent, and re-invent culture.
The richness of Europe's CCIs is closely linked to their cultural and linguistic diversity, reflected in a thriving and highly creative independent sector. Furthermore, CCIs have the power to convey a sense of belonging to a community of shared values. Finally, they are ambassadors of 'European-ness', conveying a dynamic image of Europe abroad.
The content industries - i.e. those that invest heavily in intangible assets, notably IP- are amongst the most dynamic CCIs and achieve a significant market share in sectors such as film, publishing, multimedia, animation, music and recording. While the business models may differ significantly, their value chain starts with the creative process that leads to the production of content. Moreover, they face similar challenges as regards distribution and audience attention, due notably to the growing presence and market uptake of global platforms.
The digital shift has not spared content industries, and has had a profound impact on the way cultural content is created, produced, disseminated, accessed, and monetized, leading to the transformation and even disruption of existing value chains. These changes require the development of new, sustainable business models as well as greater co-operation within and across various content industries
Against this backdrop, initiatives aimed at incentivising collaborations and an innovative mindset can facilitate the adaptation to the challenges that are brought by the digital environment and contribute to the creation and wider distribution of culturally diverse content..

The main objective of this Pilot Project "platform(s) for cultural content innovation" is to incentivise European content industries to nurture and embrace innovation and take up new technologies in order to be able to sustain their position as creative pioneers in the digital era.
This action will encourage them to test and develop new approaches and business models for content creation, distribution and promotion, taking advantage of digital technologies and taking into account new audience patterns and behaviours.
For this purpose, the Pilot Project aims to promote platform(s) for cultural content innovation. The platform(s) should bring together players from different content industries, and instil a mindset of innovation and collaboration through the sharing of experiences, data and knowledge which should bring about more innovation and the development of new business models in the European content industries.
The concept of platform is understood broadly, as a highly interactive collaboration medium, including an online component. It should either be a completely new service or build up on an existing infrastructure, provided that through this action its scope, reach and/or partners are broadened.
The project proposed should build on a market analysis, which (a) identifies the main challenges for content industries and areas where collaboration has already taken place with tech industries and where results have already been obtained (b) explains how the submitted project can add value compared to existing initiatives and help content industries to promote new approaches, services, products, innovative business models responding to the identified challenges,
The project proposed should also build on a financial plan, which demonstrates a strong financial commitment from the partners and/or from other non-EU sources, to ensure a sustainable financing of the platform in the medium- term ,
The envisaged new platform(s) or extension of existing platform(s) should be designed in a way that ensures transparency and openness.
Expected results:
- The development of platform(s) for cultural content innovation which
- brings European added value by strengthening the collaboration among players in the content industries and incentivising them to adapt new approaches, services, products and business models;
- acts as a catalyser of creativity and an accelerator of innovation for the content industries and instil an innovative mind-set among the users,
- is of high quality standards, well curated, promoted and highly interactive
- shares experience, data and knowledge on any other element that could contribute to innovation and improve the growth and competitiveness of the European content industries.
- facilitates and reinforces cross-sectoral collaboration in relation to issues such as creation, distribution, promotion and access to content
- reaches out to a wide and participative community beyond its members
- reaches out to and collaborates with tech industries;

The indicative schedule for the different steps and stages of the selection procedure are as follows:
(a) Publication of the call July 2019
(b) Deadline for submitting applications 20/09/2019 - PM 24:00
(c) Evaluation period October 2019
(d) Information to applicants November 2019
(e) Signature of grant agreement(s) December 2019
(f) Start date of the action As soon as possible after signature of grand agreement and no later than 1st quarter 2020

The total budget earmarked for the co-financing of projects under this call for proposals is estimated at € 1 038 000 (one million thirty height thousand Euro).
The maximum rate of co-financing is 60% of eligible costs. Applicants may propose a lower co-funding rate.
Depending on the quality of the proposals, the Commission may fund up to 3 proposals.
The Commission reserves the right not to distribute all the funds available.

In order to be admissible, applications must be:
- sent no later than the deadline for submitting applications referred to in section 3;
- submitted in writing (see section 14), using the application form available at
https://ec.europa.eu/digital-single-market/news-redirect/654615 and
- drafted in one of the EU official languages.
Failure to comply with those requirements will lead to rejection of the application.

6.1. Eligible applicants
The call is open to:
- A single entity (with or without affiliated entities, as defined below).
- A 'sole' applicant (several legal entities forming together one legal entity or 'sole beneficiary')
- A grouping of entities (consortium) - with the entities forming this consortia having or not entities affiliated to them.
To be eligible, applicant(s) must:
- be a public or private organization with legal personality,
- natural persons are not eligible to apply for a grant under this call.
For British applicants: Please be aware that eligibility criteria must be complied with for the entire duration of the grant. If the United Kingdom withdraws from the EU during the grant period without concluding an agreement with the EU ensuring in particular that British applicants continue to be eligible, you will cease to receive EU funding (while continuing, where possible, to participate) or be required to leave the project on the basis of Article II.17.3 of the grant agreement.
To be eligible, the applicant(s) must be active in the content industry, which covers, inter alia, the following industries: audiovisual, multimedia, book and press publishing, music and recording.
Affiliated entities
Legal entities having a legal or capital link with applicants, which is neither limited to the action nor established for the sole purpose of its implementation, may take part in the action as affiliated entities, and may declare eligible costs as specified in section 11.2.
For that purpose, applicants shall identify such affiliated entities in the application form.
"Sole" applicant
An application may be submitted by one applicant (the "sole" applicant), whether established specifically or not for the action, provided that:
- it is formed of several legal entities complying with the eligibility, non-exclusion and selection criteria set out in this call for proposals, and implementing together the proposed action;
- the application identifies the said entities.
For the purpose of declaring eligible costs as specified under section 11.2, the entities composing the applicant shall then be treated as affiliated entities in accordance with Article 187 of the Financial Regulation.
Country of establishment
Only applications from legal entities established (having their registered legal office) in EU Member States are eligible.
Supporting documents
In order to assess the applicant(s) eligibility, the following supporting documents are requested:
- private entity: extract from the official journal, copy of articles of association, extract of trade or association register, certificate of liability to VAT (if, as in certain countries, the trade register number and VAT number are identical, only one of these documents is required);
- public entity: copy of the resolution, decision or other official document establishing the public-law entity;
In the case of legal entities forming one applicant (the "sole" applicant), as specified in section 6.1, the above requirements apply to each one of those entities.
6.2. Eligible activities
The following types of activities are eligible, inter alia, under this call for proposals:
- Curation activities of a platform promoting experimentation with recent technologies and the development of new approaches, services, products, business models in the content industries;
- activities related to dissemination of results of experimentation, sharing of data and experience among cultural content sectors;
- activities related to the organisation of events, conferences, workshops, etc. (online and offline) showcasing the progress and the results of the activities of the platform for cultural content innovation;
- financial support to third parties (see point 11.8. d).
In case of selecting more than one project, cross cutting dissemination activities addressed to stakeholders and policy makers, including the organization of the closing conference, will be done cooperatively by all beneficiaries. This means that, in the case of selection of more than one project, costs related to these cross cutting dissemination activities will be shared among all selected projects for the conference, on a pro-rata basis, in relation to the value of the grant received by each beneficiary.
Implementation period
The maximum period for implementation of the action (including the public conference with stakeholders where the results are to be presented to policy makers and stakeholders) is 18 months.
The activities shall start no later than 1st quarter 2020 and shall be completed by 30/09/2021.
Applications for projects scheduled to run for a longer period than that specified in this call for proposals will not be accepted.

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